We develop a detailed engagement brief that is circulated among all key stakeholders and supporting agencies. The intent is to establish group consensus on the detailed objectives, the methodology and action plan for implementation.

Instruments are prepared and the field research is conducted.

The full analysis is conducted and the key insights are reviewed and adjusted based on feedback from the client team. At this stage, the activation plan is also finalized.

We then translate the most impacting insights and resulting opportunities into an engaging medium of delivery (e.g. video reports, infographics, etc.). The deliverables are then published and promoted across the appropriate knowledge management platform.